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Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights-12164


Videos

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
Companies: Nestle, Lovebrands
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/growing-up-together-12174


Videos

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
Companies: Dow Jones, Kadence International
September 27, 2023
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Citation

Sinclair, Soares and Scheibert (2023a, September 27). Virtual Frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-frontiers-12185


Videos

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
Company: Luma Research
September 27, 2023
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Citation

Joubert and Phillips (2023a, September 27). Going Beyond Insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/going-beyond-insights-12173


Videos

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
Companies: Kantar, Qrious Insights
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising-12169


Videos

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Companies: Quantum Consumer Solutions, TATA Group
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world-12220


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

Cleary and Colwell (2022a, September 23). Irish Marketing Society Grand Prix Winner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples-12160


Videos
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Citation

De Ruyck, T. (2021a, October 25). From Consumer Intelligence to Consumer Centricity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-consumer-intelligence-to-consumer-centricity